This week, the Bowery Capital team hosted Nicolle Paradise, Senior Director of Client Experience at ADP and a renowned keynote speaker, to discuss “Client Journey Mapping.” Nicolle is a senior leader in the customer success industry, more specifically focused on client experience. She is a well known author and speaker in this space and gave the listeners a great point of view on client journey mapping. Readers of this blog know how important customer success is and how we view it in the context of building a great early stage company. Client journey mapping is not something that is super obvious to most of our listeners. Therefore, we dove right into it on the podcast. We set the framework and define what client journey mapping means. We discussed how to actually execute it at your company. Timing is important for client journey mapping, so we examined when exactly a founder should think about doing this. We covered value levers and details on the people that tend to own this exercise for your organization. Finally, we talked through some businesses that do client journey mapping well and those that do not. Nicolle Paradise is Senior Director of Client Experience at ADP. She has been architecting, measuring, scaling, and leading client-centric organizations for 15+ years that deliver value for clients, profitability for shareholders, and inspire associates. Prior to ADP, she was Head of Customer Success for a Silicon Valley FinTech SaaS company that helped retail banks optimize pricing for both deposits and lending. Nicolle resides in San Francisco, California with her husband. She is an accomplished keynote speaker, Head of CX for TEDx San Francisco, and has had the good fortune to travel to all 7 continents. Her Bachelor's Degree is in Business Management and additional information can be found at nicolleparadise.com.
This week, the Bowery Capital team hosted Patrick Campbell, CEO and Founder of ProfitWell (formerly Price Intelligently), to discuss “Building Your First Pricing Model.” Price Intelligently helps growing SaaS companies to optimize their pricing, and ultimately unlock 30%+ growth as a result of doing so. Price Intelligently is operated under ProfitWell, which helps you keep all of your subscription and financial metrics in one place. Patrick and his team have helped some of the most successful SaaS companies in the world to optimize their pricing. Their customers include Atlassian, Hubspot, New Relic, Pipedrive, and more. As an industry-leading expert on pricing, Patrick shares expert advice with us, which growing SaaS companies can use instantly to generate more revenue! In today’s episode, Patrick and I discuss everything from the “pricing” models of our own personal early childhood businesses of trading animal crackers and building tree forts, to how today’s best SaaS companies can utilize value-metric-based pricing to grow their businesses 50% more than they otherwise would. What a journey! Patrick explains that "your price is the exchange rate on the value you’re providing," and therefore it’s important to think critically about what your points of value are, and how you package that in a simplistic, but meaningful way for your customers. We also discuss examples of best-in-class companies and their pricing to examine the tactical things that they’ve done well to scale their pricing many years into their respective businesses. Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.
This week, the Bowery Capital team hosted Cory Treffiletti, Chief Marketing Officer of Voicera, to discuss "Partner Marketing Strategies at the Early Stage." Voicera is the platform behind Eva, an AI-powered Enterprise Voice Assistant. In today's episode, Cory and I discuss how startup leaders can leverage partners--customers, complementary startups, and even investors—to jumpstart marketing efforts in a cost-effective way. In today's podcast, we'll walk through Cory’s approach to a successful early-stage partner marketing effort. We begin where most startup leaders would: how do you go about identifying who potential partners even are? You’ll learn how to leverage not only traditional channel partners, but also customers, technology partners, vendors, and even investors. Next, we address the three key partner marketing disciplines, as Cory sees them: Sales Enablement, Content Development, and Co-Marketing. By the end of the episode, you should walk away with a good understanding of how you can use partners to develop a high return on marketing investment even at the early stages, when marketing budgets are scant. Especially for Seed enterprise startups, today’s podcast is a must-listen. Cory Treffiletti is the CMO of Voicera. Voicera is a strong addition to the emerging class of human-machine collaboration platforms seeking to usher in a new era of enterprise productivity. Eva—the company’s AI voice assistant—takes notes and identifies action items & decisions in meetings automatically, enabling teams to focus on collaboration and problem solving rather administrative work. Founded in 2016 and based in Menlo Park, the company has raised $20MM in total, closing its Series A financing about a month ago (March 2018). The company was previously known as Workfit. Previously, Cory served as CMO for the Oracle Data Cloud, the latest role in a nearly 4-year leadership stint at Oracle. Prior to that, he was SVP of Marketing at BlueKai, a role he assumed after nearly 20 years in various roles at startups and agencies in the Silicon Valley ecosystem. Cory is a Board Member of the Data & Marketing Association (DMA), and previously served on the Board of the Ad Council and Advertising Research Foundation.