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Bowery Capital Startup Sales Podcast

Bowery Capital is an early stage venture capital fund that focuses solely on helping portfolio companies with sales related challenges. This podcast is a discussion between the Bowery Capital team and experienced industry friends in an effort to help a younger generation of startups better understand the issues and pain points they will face when thinking about early revenue generation.
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Bowery Capital Startup Sales Podcast
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Aug 30, 2018

This week, the Bowery Capital team hosted Blake Guerrero, VP of East Sales at Pendo, to discuss tips for “Communicating With Product Teams As An Early Seller." Pendo is a product experience platform that helps software product teams build software users love. By combining product analytics with qualitative feedback, Pendo helps product teams make informed decisions about what they are building and for who, and then provides contextual guidance, help, and communication so their users get the most value. Pendo’s customers include Yext, OpenTable, Emma, Zendesk, MetLife, and more. In today’s episode, Blake and I discuss the ins and outs of what it means to be one of the first sellers in your organization. How does a seller communicate back to his or her product team what he or she is seeing the market? We cover that and more. Blake was the second seller at Mixpanel and is a current sales leader at Pendo, both of which sell their software products into engineers and product managers at some of today’s leading software companies, so he’s well-versed in this conversation. In addition to internal conversations with your own product team, Blake and I also chat on what it means to be a seller whose main buyer is on a product team within a target customer profile. Blake answers questions around how to prioritize customer feedback, how product teams view the ROI of the products they’re buying into, and more. Blake Guerrero is the VP of East Sales at Pendo. Prior to Pendo, Blake was a sales leader at Mixpanel and cut his teeth at Salesforce too. A California native now living in NYC, Blake’s sales career has spanned both tech companies big and small, and he actually started off as an engineer before heading deeper into the world of sales.

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