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Bowery Capital Startup Sales Podcast

Bowery Capital is an early stage venture capital fund that focuses solely on helping portfolio companies with sales related challenges. This podcast is a discussion between the Bowery Capital team and experienced industry friends in an effort to help a younger generation of startups better understand the issues and pain points they will face when thinking about early revenue generation.
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Bowery Capital Startup Sales Podcast
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Sep 23, 2016

This week the Bowery Capital team was joined by Tami McQueen, Director of Marketing at SalesLoft, to discuss unique marketing strategies at Dreamforce, on a budget. SalesLoft is one of the leading platforms used for sales development and one of the simplest ways to conduct outreach to prospects in order to ensure quality leads and set up qualified appointments. In our podcast, Tami and I discuss her experience attending and running a successful booth at Dreamforce while operating within a budget. Everyone from startups to Fortune 500 companies attend Dreamforce, so having an impactful and memorable booth takes time, strategizing and real creativity. We spoke with Tami about many unique marketing strategies at Dreamforce that SalesLoft has used and ultimately enabled them to make their time at Dreamforce a success. Tami and I finished off with addressing her take on the importance of executing proper marketing strategies prior to and post the event. So we ask, which companies should be attending Dreamforce? How do you know if your company is a fit? Find out what Tami's take is on all of these points, and hear about how she was able to achieve the success that she did at Dreamforce.

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